Partner certs and training defy AWS expectations

A report commissioned by Amazon Web Provider (AWS) has claimed partners that go hard on training and accreditations from the cloud giant can take advantage of more benefits for their organization than they understand, supposedly including greater typical gross margins.

The report, which was based off a study performed by Enterprise Method Group, asked 761 partners around the globe, with 41 per cent of these organizations based in Asia Pacific, about what they perceived the benefits of AWS training and accreditation to be.

The report claimed partners that had a high adoption of AWS training– which it specified as when most of « AWS-focused » personnel have actually had taken part in AWS training– reported a 34 per cent increase in typical gross margins in their AWS practice.

On the other hand, those with a low adoption– when a minority of personnel have actually taken part in AWS training– are estimated to see a 24 per cent boost.

Part of this may be because of the perception of the partner’s AWS standing by customers, as the report found more than 80 per cent of AWS partners’ consumers care that personnel have actually been AWS certified.

AWS training and accreditations are also believed to help with recruiting and keeping talent, with 58 percent of partners stating AWS training resulted in enhanced staff member retention and 52 per cent saw an enhancement in recruitment.

Additionally, 65 per cent of businesses that invested in AWS certification examination fees saw enhancements in staff member retention and 59 percent saw improvements in recruitment.

By ensuring personnel are trained by AWS, the report included that over three-quarters of the partners said they saw an improvement in their staff member’s ability to communicate the advantages of AWS options to consumers after completing training.

This report comes amid a skills shortage, according to AWS’ director of partner training Mark Daigle.

« Managers anticipating to hire their escape of abilities problems deal with a shallow candidate swimming pool, » he said. « As the abilities gap heightens, so does the work, offering competent skill an additional reason to leave for opportunities that cultivate their development and growth.

« Magnate can disrupt this cycle by purchasing knowing and development for their groups, » he included.

AWS’ report into the partner understanding of its accreditation and training comes as it pulls ahead in the international cloud market, with its market share inching back up to 33 per cent since August.